Logistics is …

…when flowers imported from other countries only begin to bloom when they're in the shop - despite the long transport distances.

…when a car buyer puts together exactly the features he or she wants in a new car - all the way through to the colour of the iPod – and when the car is delivered with these exact features and at the exact time promised when the customer placed the order.

…when a retail chain is able to offer a totally new product range every week in many thousand outlets.

…when a wallpaper producer with a single production plant and a single warehouse is able to market his products worldwide.

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