Supply Chain Day as a virtual stage
For many years, Supply Chain Day has been an opportunity to open doors to visitors and raise awareness of the services of logistics and supply chain management to ensure a better image and thus more acceptance. The need to slow down the spread of the Corona virus changes the situation. But internet and digitalization offer other possibilities to use the day for image building of the business sector: with webinars, virtual fairs, live streams, blogs, photos and much more.
In the following, we would like to give you a few suggestions for virtual formats.
Supply Chain Day thrives on an authentic look behind the scenes at processes and people in logistics. This can be presented very well with a live stream. Basically, all you need is a smartphone with an internet connection and a social media account for a network that offers this function. Organisers have had good experiences in the past with Facebook and Periscope via Twitter. It also works with YouTube, but only if you have a minimum of 1000 subscribers or are an advertiser.
If no additional, external microphone is used, it should be noted that the sound can become borderline if there is too much background noise or if the distance from the device is too great. However, a tour of the warehouse or the site also works without sound; helpful for the audience is a short introduction. In our experience, the audience is forgiving with this format and does not expect a high level of professionalism. Short, spontaneous interviews can be well integrated into a stream if the environment is not too loud.
In case you are wondering who this should do: In our experience, there are always internet-savvy employees or trainees who are happy to do it.
The stream doesn't have to be feature-length either, a lot can be shown in just a few well-planned minutes.
You can announce a live stream as an event on this website. Simply deposit the link to your corresponding social media profile under "homepage" or in the event description. The best way to refer to the format is to put "LIVE-STREAM:" in front of the event title.
What you need:
- smartphone with LTE internet connection
- good internet connection at the location
- social media account with live stream function such as Twitter or Facebook
- microphone (optional)
If you want to provide a lot of content, a webinar is a good option. To do justice to the spirit of Supply Chain Day, it makes sense to adapt to the audience in the process and explain processes or tools whose performance is relevant to as many people as possible, but which are otherwise not visible. Examples are: How is a vehicle produced? What happens behind the scenes in online retail? What supply chains are behind my everyday products? What advantages does the use of modern technology have for me as an end customer?
It is also possible to have trainees, working students or employees report on their work in logistics.
Universities that have usually offered taster lectures can also use webinar software to do so online.
If you open the chat during the webinar, there can be good interaction with the audience. To get a feel for the whole thing, you could practice with an internal test webinar.
What you need:
- office or meeting room, as quiet as possible
- PC or laptop with good internet connection
- internet-enabled camera
- webinar software such as GoToMeeting or Zoom
A virtual fair is particularly suitable when technology, equipment or job and career opportunities are to be presented. Keep in mind that the core of the matter is to explain logistics to the public and to make it tangible.
It is ideal if someone is available to answer questions, for example via chat function. The possibilities of a virtual fair vary greatly depending on the software solution used.
You can announce a virtual fair via this website as well, as described above in "Webinars".
What you need:
- if necessary, virtual fair software - but there are also providers that offer configuration via the Internet. Google offers numerous tips
- if necessary, a website or server capacity for your presentation
In general, the effort for a virtual fair is higher than for a live stream or a webinar. There are numerous providers for the technology.
Facebook and Instagram offer the popular option of creating multimedia stories. These can be supplemented with new images, videos and texts throughout the entire day, which will also ensure that you always end up in the timelines of your followers.
You can announce a story as an event on this website as well (see description above in "Webinars").
There are countless possibilities in terms of content, here are a few ideas:
- Present all departments or colleagues at the location with photos and short texts or even with short video statements.
- Introduce the individual functional areas of the company.
- Follow the path of a parcel.
Perhaps you have colleagues who are willing to document their day in a story, such as drivers, trainees, employees in the logistics centre, porters...
If you already have videos and podcasts that offer a behind-the-scenes look, you can of course distribute them on Supply Chain Day. We will collect the offers and refer to them on this website. Simply send us the corresponding link via e-mail.
If you decide to present a video, for example as a watch party or premiere at a certain time on Facebook or YouTube, you are welcome to post this as an event on this website as described above.