103 events and over 2,000 participants: Logistics draws attention on "Supply Chain Day"

The 18th “Supply Chain Day" took place on April 10, 2025. At a total of 103 events, 114 companies, organizations and institutes from the logistics sector opened their doors and provided free insights behind the scenes. Over 2,000 participants had the opportunity to immerse themselves in otherwise concealed areas of logistics and experience the variety of this sector first-hand.

“Supply Chain Day” was held for the 18th time on April 10, 2025 to raise the profile of the sector. This year, 114 companies, organizations and institutes from all over Europe took part in the day of action. At 103 events, mainly in Germany but also in Ireland, Lithuania, the Netherlands, Poland, Turkey and Ukraine, they opened their doors to the general public - both on site and online - and offered all interested parties the opportunity to experience logistics free of charge. The “Supply Chain Day" attracted a total of 2,050 participants.

The highlights of this year's day of action included guided tours of various Amazon logistics and distribution centers, a look behind the scenes at the Andreas Schmid Group and a bus tour through the port of Duisburg. At the career orientation event “Vom Klicken bis zum Klingeln” ("from clicking to ringing") in the Rhine district of Neuss, which took place for the twelfth time on a “Supply Chain Day”, pupils from Year 8 to Year 13 had the opportunity to find out about the diverse career prospects in the logistics sector and gain an insight into the exciting job profiles.

There was also plenty to discover online: for example, Inform GmbH held a webinar using practical examples from companies in various sectors to show how smart technologies can improve delivery capability, reduce unnecessary costs and make processes more transparent, efficient and resilient. A full list of events on Logistics Day 2025 can be found here.

“This year's Supply Chain Day was a complete success. We were able to give over 300 visitors and numerous media representatives an exciting insight into the world of modern logistics at a number of our logistics locations across Germany. Participants were particularly impressed by the interplay between our dedicated employees and innovative technologies - whether in automated warehousing, intelligent transport management or efficient last-mile delivery. These impressions have shown why logistics is one of the most exciting industries of the future and the wide range of career opportunities it offers,” says Lars Krause, Regional Director Customer Fulfillment in the German Amazon network. The world's leading e-commerce retailer was not only involved in 2025 with guided tours of its logistics and distribution centers, but also supported the campaign day as a premium partner for the fourth time in a row.

A virtual press conference on the resilience of supply chains was held the day before to prepare for Supply Chain Day. Dr. Klaus Wohlrabe, Deputy Director of the ifo Center for Macroeconomics and Surveys, presented the results of a survey on the supply chain strategy of German companies for the first time in a public setting. In addition, Prof. Dr. Christian Kille from the Würzburg-Schweinfurt University of Applied Sciences, who is a member and spokesperson for the “Logistikweisen” ("logistics wise people"), added to the discussion with his analysis of the current market situation and the outlook for the rest of the year.

The next Suuply Chain Day will take place on April 16, 2026.